Form 6- Content — Vision Care Connect

Practice Name

Do you have set guidelines for your aesthetic brand messaging or a style guide? If so, what are they?

Fonts, Company Colors, Logos, etc.

Do you have established messaging expressing who your practice is? If so, when was the last time they were revisited?

Purpose Statement, Mission Statement, Vision Statement

Do you have any documents or processes that you give to new hires to make sure they understand your brand before working for your company?

A company story, brand voice guidelines, a guide to the above info

Do you have a dedicated employee or team member who manages your brand and external marketing communication?

Brand Manager, an HR Representative, Administrator, CEO, Marketing Representative

Do you have a mantra or patient promise that sums up your company culture?

Example: Ours is, “Connection Through Care”

Can your potential patients answer these 4 questions within the first 5 minutes they visit your site?

1. What do you offer? 2. How will it improve my life? 3. Is it relevant to me? 4. What is my first step?

Yes

No

If you use Google Drive or Dropbox, please share your content with support@visioncareconnect.com. Thank you!
If you have any questions, please feel free to call us at (615) 434-2541.

Thank you!

Form 6Content